What customers see before they book – a checklist for hospitality businesses

For hotels, guesthouses, restaurants and tour operators, the first impression happens online – usually on a phone, in a few seconds.

## Check these today
- Google: are your photos recent, and your hours and phone number correct?
- Reviews: do you reply – especially to the difficult ones?
- Website: can a guest see prices or availability, and book or enquire easily on a phone?
- Social media: does it look active, or did it stop last season?
- Replies: how long does it take to answer an enquiry?

Looking at your business the way a guest does is the idea behind The Guest Insight, our guest experience and online presence audit.